Customer relationship management (CRM) is a business strategy to improve customer satisfaction and loyalty. It involves the creation and maintenance of customer relationships through the use of marketing, sales, and service processes.
The main goal of CRM is to foster better relationships with customers by understanding their needs and desires. This understanding can be used to develop more effective marketing campaigns, improve customer service response times, and increase sales.
CRM systems are designed to help businesses manage their customer relationships in a more organized and efficient manner. These systems typically include a database of customer information and tools for managing customer interactions.
Standard features of CRM systems include contact management, account management, opportunity management, activity management, and reporting. Some CRM systems also have features for managing marketing campaigns, lead management, and quotes and invoicing.
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