Business-to-consumer (B2C) is a business transaction involving one company selling products or services to individual consumers. B2C transactions are usually much simpler and involve less money than B2B transactions.
There are many different types of B2C businesses. Some common examples include:
- Retailers: Retailers sell products directly to consumers. They may sell products in physical stores, online, or both. Retailers typically offer various products, including clothes, food, electronics, and car parts.
- E-commerce businesses: E-commerce businesses sell products or services online. They may have a physical store, but most of their sales are online. E-commerce businesses often sell various products, including clothes, food, electronics, and car parts.
- Service providers: Service providers sell services to individual consumers. This type of business can include everything from hair salons to plumbers to accountants.
B2C transactions differ from business-to-business (B2B) transactions, in which one company sells products or services to another company.