ERP Term

Items that are needed to fulfill customer orders or work orders.

Demand refers to the items needed to fulfill customer or work orders. In other words, demand represents the total amount of a particular good or service that consumers desire. Many factors, such as price, availability, and quality, can influence demand. When it comes to business, managing demand effectively is critical to success.

There are various ways to measure demand. The most common method is to use sales data. This involves tracking the number of units of a product or service that are sold over a period of time. Other methods include surveys, customer interviews, and focus groups. Data from these sources can provide valuable insights into consumer behavior and help businesses make better pricing, production, and marketing decisions. 

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